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17.11.2007
A charity which provides football boots for under privileged children in South Africa can look forward to a revenue boost, following the input of sports based business development consultancy Work The Channels. Boots For Africa, which collects and transports unwanted football boots to Africa for disadvantaged youngsters to wear, will be given a financial boost when match worn merchandise from Sheffield FC’s anniversary with Italian giants Inter Milan goes under the hammer in a forthcoming auction. The products are also signed by the players who took part in a thrilling match at Bramall Lane, the home of Championship side Sheffield United recently which saw Inter Milan run out 5-2 winners. Sheffield FC Manager Dave McCarthy said: “The products featured the charity’s logo which helped raise awareness of the Boots For Africa cause, and on behalf of Sheffield FC I would like to thank Work The Channels for their professional assistance.” |
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11.11.2007
Sheffield FC recently celebrated their 150th anniversary, and have the great honour of being the world’s oldest football club. Work The Channels recently assisted the Unibond League team to raise additional revenue from their historic fixture against Inter Milan at Bramall Lane recently. The event attracted a star studded line up of guests, including Brazilian World Cup legend Pele, Inter Milan president Massimo Moratti and England 1966 World Cup Winner Sir Bobby Charlton. Work The Channels brought on board some innovative merchandise which was worn by the players on the night, and was also provided to the mascots as a memento of the occasion. Dave McCarthy, the Manager of Sheffield FC commented: “The mascots loved the products that they were given to wear , and their eyes lit up when we handed out the merchandise to them before the match.” The club also benefitted from additional sponsorship money as the product was sponsored by Pirelli. |
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12.10.2007
We are currently working with Coca Cola League Two side Mansfield Town, to develop the club’s sponsorship, hospitality and advertising operations. From the end of the season in May, in conjunction with The Stags’ media partner Mansfield 103.2FM, we have so far achieved a five figure sum in additional revenue, bringing on board local and European commercial clients including East Midlands Designer Outlet. This was achieved despite the club enduring their most difficult time in recent history, which has been highly documented in both local and national media. |
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28.08.2007
Life in the lower leagues of British football continues to be a difficult and ongoing challenge for clubs, as the story below entitled “Making Ends Meet” by Keith Dickens, Chief Executive of Brentford FC illustrates:
Read the article here
This article was originally featured on the official website of Brentford Football Club of Coca Cola League Two, and is displayed with the kind permission of the club. |
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08.07.2007
As part of our working relationship with local radio station Mansfield 103.2FM, we have recently co-written a series of advertisements promoting the 2007-2008 season for Mansfield Town Football Club.
Key members of the clubs’ personnel, including The Stags captain Jake Buxton and Chairman of the club Mr James Derry recorded the adverts to promote the new campaign to supporters and local businesses in the area. The campaign was devised by Work The Channels and was developed in conjunction with the station’s sales and advertising team, and helped to bring on board various new commercial clients for the club. |
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08.05.2007
Click here to view a testimonial from one of our clients – Sunvisoc Limited. |
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29.03.2007
Mansfield 103.2FM, the local radio station for Mansfield / Ashfield & Bolsover has recently enlisted the services of sports based business consultancy Work The Channels. The station has recently taken over the commercial operations of Coca Cola League Two team Mansfield Town.
Tony Delahunty, Managing Director of the station said: “We are pleased to bring on board the skills of Work The Channels, and look forward to improving the commercial performance of The Stags. |
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08.02.2007
We are pleased to announce the launch of version 1 of the Work The Channels website. The site was designed by Mansfield based graphic and website designers Full Phat Design. The company also carried out all branding and stationary requirements. |
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18.12.2006
Work The Channels can confirm that Coca Cola League One side Nottingham Forest are the first club worldwide to launch exciting new football product Sunvisoc.
Director of Sunvisoc Ltd, Mr Shawn Eccleston commented: “Within a few weeks of bringing Work The Channels on board, we had a meeting organised with representatives of Nottingham Forest. A few weeks later we successfully launched our product into The Reds club shop.” |
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