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19.01.2009
Nottingham Rugby are the first non-football based team to enlist the services of sports based business consultancy Work The Channels. The club, who play at Meadow Lane Stadium in Nottingham, are currently challenging at the top end of National League One. Having recently announced that they were experiencing financial difficulties, WTC have been brought on board to work alongside the club’s current Commercial team.
In addition to bringing on board new sponsors, Work The Channels will also be providing The Green and Whites with new opportunities and ideas to develop additional revenue streams.
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27.07.2008
A unique club recently founded by its supporters are the latest club to use the services of Work The Channels. The team has been created by Liverpool FC fans who remain supporters of the Anfield based club but who have been priced out of attending matches.
AFC Liverpool are a non-league football team, who were formed in 2008. The club has been created by supporters of Liverpool FC, who are renowned as one of the world’s finest teams, to provide affordable entertainment to families and local communities across Merseyside.
The club has recently been accepted into the Vodkat North West Counties League Division One, and they will temporarily play their home fixtures at Valerie Park, the home of Prescott Cables FC.
As previously mentioned, the club is run by its local supporters and unlike other clubs such as FC United of Manchester, they have not been formed to become a vehicle for protest against their Premier League counterparts.
AFC Liverpool wish to provide a non-league football club with a strong identity and ethos for fellow Reds supporters who cannot afford Premier League prices. The club aims to not only offer a football club but to also become a key figure in the communities across the City of Liverpool, and to actively work alongside various organisations to help tackle everyday community issues, such as social exclusion.
Work The Channels have been brought on board to work alongside the club on commercial activities including advertising and sponsorship. |
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20.06.2008
Work The Channels are pleased to support the ant-racism football campaign Kick It Out, which was formed in 1993. Kick It Out works throughout the football, educational and community sectors to challenge racism and work for positive change.
The campaign is supported and funded by the game’s governing bodies, including founding body the PFA, The FA Premier League, The Football Foundation and The Football Association. The campaign has a yearly event labelled “One Game One Community”, where dedicated Weeks Of Action take place, which enable the campaign to be recognised as one of the most prominent equality and community engagement initiatives in the UK. This year’s Weeks Of Action take place between 16th and 28th October. The high profile Kick It Out campaign is supported by many stars of the modern game including Steven Gerrard, Samuel Eto’o, Mido and Micah Richards. The KIO website can be found at www.kickitout.org |
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04.04.2008
Stockport County have recently launched an innovative website aimed at helping the club buy back their home ground – Edgeley Park. In 2003 Coca Cola League Two football club was sold by its private owners to a consortium. Due to the large debts that had been left with the club, the ownership of Edgeley Park - the clubs home for more than over 100 years – was taken away from The Hatters.
In 2005 the fans of SCFC succeeded in buying back the club, and in doing so became one of a handful of clubs that are owned by their supporters. Ownership of the stadium is the only way to secure the long term future of the club, which celebrates its 125th centenary this year. The club are selling pixels to supporters and football followers in general via the website www.groundforapound.com. The club hope to raise £1 million as a deposit on the £4.5 million purchase of the ground.
Stockport County are a club rich in tradition, and one that is at the heart of its community. Work The Channels has purchased pixels to help support this real club with real fans, and urge fellow football followers to do so also, irrespective of the team you support. We wish Stockport County good luck and hope to see their dreams of owning Edgeley Park become reality in the near future.
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17.11.2007
A charity which provides football boots for under privileged children in South Africa can look forward to a revenue boost, following the input of sports based business development consultancy Work The Channels. Boots For Africa, which collects and transports unwanted football boots to Africa for disadvantaged youngsters to wear, will be given a financial boost when match worn merchandise from Sheffield FC’s anniversary with Italian giants Inter Milan goes under the hammer in a forthcoming auction. The products are also signed by the players who took part in a thrilling match at Bramall Lane, the home of Championship side Sheffield United recently which saw Inter Milan run out 5-2 winners. Sheffield FC Manager Dave McCarthy said: “The products featured the charity’s logo which helped raise awareness of the Boots For Africa cause, and on behalf of Sheffield FC I would like to thank Work The Channels for their professional assistance.” |
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11.11.2007
Sheffield FC recently celebrated their 150th anniversary, and have the great honour of being the world’s oldest football club. Work The Channels recently assisted the Unibond League team to raise additional revenue from their historic fixture against Inter Milan at Bramall Lane recently. The event attracted a star studded line up of guests, including Brazilian World Cup legend Pele, Inter Milan president Massimo Moratti and England 1966 World Cup Winner Sir Bobby Charlton. Work The Channels brought on board some innovative merchandise which was worn by the players on the night, and was also provided to the mascots as a memento of the occasion. Dave McCarthy, the Manager of Sheffield FC commented: “The mascots loved the products that they were given to wear , and their eyes lit up when we handed out the merchandise to them before the match.” The club also benefitted from additional sponsorship money as the product was sponsored by Pirelli. |
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12.10.2007
We are currently working with Coca Cola League Two side Mansfield Town, to develop the club’s sponsorship, hospitality and advertising operations. From the end of the season in May, in conjunction with The Stags’ media partner Mansfield 103.2FM, we have so far achieved a five figure sum in additional revenue, bringing on board local and European commercial clients including East Midlands Designer Outlet. This was achieved despite the club enduring their most difficult time in recent history, which has been highly documented in both local and national media. |
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28.08.2007
Life in the lower leagues of British football continues to be a difficult and ongoing challenge for clubs, as the story below entitled “Making Ends Meet” by Keith Dickens, Chief Executive of Brentford FC illustrates:
Read the article here
This article was originally featured on the official website of Brentford Football Club of Coca Cola League Two, and is displayed with the kind permission of the club. |
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08.07.2007
As part of our working relationship with local radio station Mansfield 103.2FM, we have recently co-written a series of advertisements promoting the 2007-2008 season for Mansfield Town Football Club.
Key members of the clubs’ personnel, including The Stags captain Jake Buxton and Chairman of the club Mr James Derry recorded the adverts to promote the new campaign to supporters and local businesses in the area. The campaign was devised by Work The Channels and was developed in conjunction with the station’s sales and advertising team, and helped to bring on board various new commercial clients for the club. |
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08.05.2007
Click here to view a testimonial from one of our clients – Sunvisoc Limited. |
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29.03.2007
Mansfield 103.2FM, the local radio station for Mansfield / Ashfield & Bolsover has recently enlisted the services of sports based business consultancy Work The Channels. The station has recently taken over the commercial operations of Coca Cola League Two team Mansfield Town.
Tony Delahunty, Managing Director of the station said: “We are pleased to bring on board the skills of Work The Channels, and look forward to improving the commercial performance of The Stags. |
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08.02.2007
We are pleased to announce the launch of version 1 of the Work The Channels website. The site was designed by Mansfield based graphic and website designers Full Phat Design. The company also carried out all branding and stationary requirements. |
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18.12.2006
Work The Channels can confirm that Coca Cola League One side Nottingham Forest are the first club worldwide to launch exciting new football product Sunvisoc.
Director of Sunvisoc Ltd, Mr Shawn Eccleston commented: “Within a few weeks of bringing Work The Channels on board, we had a meeting organised with representatives of Nottingham Forest. A few weeks later we successfully launched our product into The Reds club shop.” |
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